Asian Power Tech

My Role & Solution

My solution was to design and execute a "2-Channel 'Brand to Lead' System" to create a predictable, low-cost flow of high-quality leads. I managed the entire process, from brand strategy and content creation to ad execution and funnel optimization.

Channel 1: Meta (Facebook/Instagram) - Creating Demand

Instead of just asking for leads, we built brand trust first. We ran awareness videos and informational blog posts to establish Asian Power Tech as the go-to solar expert in their area. Then, we launched a strategic "Diwali Offer" ad campaign to create urgency. This "Create Demand" method captured a high volume of leads at an incredibly low cost.

Channel 2: Google Ads (P-Max) - Capturing Demand

While Meta was creating new demand, I ran a Google Performance-Max campaign. This "Capture Demand" method finds customers who are *already* actively searching for "solar installers near me" and other high-intent keywords. These leads cost more but are ready to buy *now*.

The Conversion Funnel

All leads from both channels were instantly sent to the client's WhatsApp. This allowed for immediate, personal conversations to book site visits, dramatically increasing the conversion rate from lead to appointment.

Tools & Technologies

Key Achievements & Impact

By combining the two channels, we created a complete lead machine. We built a trusted brand while generating a steady stream of leads for a fraction of the market price.

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